Denton Corker Marshall was selected by Allied London to develop the architecture and interior design of the existing property at 28 Savile Row, following a limited competition of concept ideas for the building’s regeneration. The site is located at the north end of Savile Row, on the corner with Clifford Street, and is west of the Regent Street Conservation Area.
Originally developed as part of the Burlington Estate, the area is famous for the Royal Academy, luxury retail, art dealers and tailoring. Refurbishment of the existing building, and in particular recladding the façade, created an opportunity for significant enhancement to this part of Savile Row. The proposed design of the new façade was developed from a study of the surrounding streetscape and the variety of details and materials used on many of the buildings in the area.
This is an important site due to its prominent position on the corner, and the new scheme complements and adds to the architectural language of its West End location. The scheme retains and improves the retail use on the ground floor while providing newly refurbished offices on the upper floors.